Rauw Alejandro

In 2017, Puerto Rican singer Luis Fonsi as well as Daddy Yankee released Despacito and it became the most-streamed song in just 6 months. It was a combination of reggaeton with pop that did not just bring new interest to reggaeton but also increased interest in Latin music. Billboard's Top 100 had four songs in 2016, as opposed to two in 2015. At the peak of Despacito's popularity in 2017, 19 predominantly Spanish songs made it to the Top 100, and in 2020 the number of songs that made it was 41. When Justin Bieber released his bilingual remix of Despacito in 2017, well-known artists started to work with reggaeton artists. Drake and Bad Bunny have collaborated to record MIA (2018) and Madonna and Maluma were on the same track in Medellin and Medellin in 2019 In 2020, several Reggaeton artists were complaining about how the genre was moving towards mainstream. In contrast, a young generation, Rauw Alejandro wanted to push forward the progression. The genre often included elements of electronic dance music as well as other types.